1. Tesla’s relationship building as a disruptive technology in automobile industry in india
Authors : Md Imrul Jobaid, Kamrun Naher
Pages : 142-153
DOI : http://dx.doi.org/10.21172/1.171.21
Keywords : Relationship, Technology, networks Abstract :This report aims at outlining the strategic significance of rapport building for Tesla as a new technological move in automobile industry in the Indian market. First of all, the relationship marketing is clearly defined and analysed for the Indian market identifying challenges and difficulties. Secondly, key relationships are identified based on the customer markets developing framework for Tesla for the particular market. Then, several strategies with proper models are proposed and justified to establish retention. Further, depicting the concepts from the previous part, the reasons with justification of selecting the organization is highlighted with strategies for building proper relationship highlighting the management of business networks.
Citing this Journal Article :Md Imrul Jobaid, Kamrun Naher, "Tesla’s relationship building as a disruptive technology in automobile industry in india", Volume 17 Issue 1 - July 2020, 142-153
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