1. Determinants of online buying behaviour
Authors : Geetha S N
Pages : 63-66
DOI : http://dx.doi.org/10.21172/1.141.12
Keywords : ATTITUDEPERCEIVED EASE OF USEPERCEIVED USEBEHAVIOURAL INTENTIONS Abstract :The growth of technology has given way to online shopping which has drifted from the traditional brick and mortar pattern to trendy click and mortar consumption model . In the recent years the shopping behavior of consumers have witnessed an unprecedented change.With the new trend continuing to grow in the grocery sector through the demand for analyzing the online consumer behaviour in India also has increased. This study is of descriptive in nature and has used questionnaire to collect data by adopting convenience sampling .The influence of the two factors that determine the behavioural intentions of consumers is assessed. It is construed that perceived ease of use and perceived use are the two factors that influence the attitude of the consumers which, in turn impacts the behavioural intention .
Citing this Journal Article :Geetha S N, "Determinants of online buying behaviour", Volume 14 Issue 1 - July 2019, 63-66
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